Poll of New York City Latino Registered Voters for 2025 Elections

A month before the 2025 New York City elections, Hispanic Federation released polling data revealing that Latino voters are highly informed, motivated to vote, and rank the city’s most pressing issues as cost of living, public safety, followed by housing affordability.  

Key takeaways from the poll include:

  • Latino New Yorkers are paying attention to the mayoral election. Nearly two-thirds (64%) are following news updates related to the 2025 New York City Mayoral election at least a few times per week, with half of that number saying they do so daily (32%).
  • Zohran Mamdani leads with 48% support amongst Latino voters in New York City (36% support strongly). Andrew Cuomo is in second with 24% support (15% support strongly) and Curtis Sliwa follows with 14% support (10% support strongly). Thirteen percent are undecided (even after being pushed) and 2% are voting for someone else.
  • Of all the proposals made by the various mayoral candidates, “building more affordable housing throughout the city” is the most popular amongst Latino voters (90% total support, 78% strong support). They also strongly support investing in mental health programs and crisis response (71% strong support), making it easier to start and run a business (66% strong support), and expanding gun violence prevention programs (66% strong support).
  • Latino voters are highly dissatisfied with the direction they see New York City moving. 62% of respondents said the city is moving in the wrong direction while only 23% answered “in the right direction.”
  • NYC Latino voters are concerned about their own financial wellbeing over the next few years. 65% of respondents said they were concerned about their family’s Income, savings, and jobs over the next few years.

Latino Voter Poll Results

Click here to download the poll memo.

Access the slide report here.

View Results of the Voter Poll: 

Notes on Poll Methodology
 

Lake Research Partners designed and administered this survey via live phone interviews and text to online methodology. The survey reached 600 Latino registered voters in New York City. The survey was conducted September 25 – October 1, 2025. The margin of error of this survey is +/-4.0% and larger for subgroups.

Telephone numbers for the sample were generated from a file of registered voters. The data were weighted slightly by gender, age, region, education level, turnout history, family heritage and partisanship.

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